Augusta Comes To Miami: Creating The Experience Which Breeds Loyalty

Augusta Comes To Miami: Creating The Experience Which Breeds Loyalty

Imagine forming a global conference from the ground up. And a new breed of conference at that. One which encompasses what we know as the entire racquet sport industry, not just tennis, but pickleball, padel, racquetball, squash and even ping pong!

“The player of the future might have a racquet in one hand and a paddle in the other,”states Robyn Duda, chief executive and co-founder behind RacquetX, the racquet conference to be held in Miami in late March. Duda’s entrepreneurship and marketing experience has brought new headlines to the industry: “Nothing Can Squash The Popularity Of Squash” and “The Anatomy of Experience.”

How do you start a brand new conference? Duda goes through a list of ideas that she “throws against a wall to see if they stick.” From creating and then “gating” an industry trends report, to organically creating mailing lists, she’s trying them all.

Duda has gone out and networked and formed industry partnerships between her creation, RacquetX, and professional associations and companies. With those connections, Duda is pushing TheRacquetX in front of people through content, advertising, and social media channels.

The Anatomy Of Experience

Creating an experience that is over the top to create a memorable experience is something that Duda believes that The Masters in Augusta possesses. Duda desires TheRacquetX to be a similar experience and memory. She believes there is profit in loyalty and that many for-profit businesses often neglect that the experience creates loyalty, which in turn keeps prices low for the consumer and creates profit.

Comparing the experience to The Masters in Augusta, known for its grandeur and tradition, suggests a high standard that TheRacquetX aims to achieve. This level of ambition can indeed set the conference apart and create a memorable and valuable experience for all attendees.

TheRacquetX can be found at and is slated for March 24 through March 26, 2024 in Miami, Florida. Duda has formed a partnership with the Miami Open, and Monday night at the Open will be RacquetX Night. All tickets are merged and consumers can visit both the stadium and the conference hall in South Beach. Get ready for an inauguration that will see consumers meeting industry executives, and interesting and rare occurrence.

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