by Hannah Thompson Embarking on the journey to become a director of tennis is far from easy. It requires years of training as a player
Category: Opinion
How A Key Fob Changed Member Usage
By Ed Shanaphy, CMAA At one of the clubs we help manage we had long been having issues with access and a passcode to gain
Innovation Is Key To Success In 2024
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by Ed Shanaphy, CMAA We welcome in 2024 here at BeyondTheBaselines.com with a renewed vigor and an eye to a bright future in the private
Live From The PGA: McEnroe Brought Me Back To Tennis, Coaching and Teaching
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Our first in a series of live podcasts, celebrated ATP Tour coach and director of racquets, known to his intimates as Van, our colleague and
Is Tennis Still A Sport For Just The Elite?
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Tennis and golf are two sports central to all country clubs. With such a concentration of players and spectators emanating from the private members clubs,
Those Lazy Hazy Days of Grass Court Summers
by Cathy Moran I remember as a young girl growing up in the newly emerging Open era and being captivated by the elegance and beauty
The Big Ham Adds To Longevity But Hurts The Club
by Dale Petrie You’ve seen it before. The director of golf or tennis or your head of food and beverage at your club is a
Revolution or Evolution: Pickle, Padel and the Racquet
by Cathy Moran Tennis clubs and public spaces are buzzing with the sound of ball against racquet, like never before. But it’s not just tennis
Writing, Wit & Racquet: Caitlin Thompson
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Here at Beyond the Baselines we’re excited to catch up with the co-founder and publisher of Racquet Magazine, Caitlin Thompson, for our latest podcast. Caitlin
Resale Values, Not Retirement Homes, Create A Job Shortage And Weaker Staffs At Clubs
By Dale Petrie We’ve long talked about the battle between clubs wanting year-round golf, tennis, fitness and food and beverage staff while attempting to hire