Why the Back End, or fulfillment of any order, will only add to a club department’s revenue and member satisfaction … More It’s Not All About The Backhand, But The Back End
How Snapchat is now the new voicemail and “Contacts” have replaced White Pages. … More Communication, Communication, Communication
by Ed Shanaphy Time and time again I have been asked: “Ed, how do you get your courts so good.” My usual answer to a member is simple: “Hard work.” I started maintaining clay courts in 1985 at the tender age of 14. I rode my 10-speed, with those ram-horned handles, to the local country … More Just Great Courts
One of the biggest questions asked of a Director of Tennis or Fitness during the interview process is one of Staff Development. “How do you develop your staff?” Or, “Have any of your staff members gone on to be a Director anywhere?” These are all great questions and there is no definitive right or wrong … More Is Your Front Desk Manager Your Next Director of Tennis & Fitness?
Tennis has changed. From the lawns of Wimbledon in the early 1900s and prior to the “Open” Era, through to the advent of the “Open” to the present day, tennis, as with many other sports, has been brought into the 21st Century with professionals representing the sport at the highest levels. It wasn’t always like … More A Community Cup – Enriching The Community and Marketing To New Members
Boards Formed in the 19th Century Now Operating in the 21st Century Boards and governing bodies of country clubs and sports facilities, along with home owner associations, often point to the Articles of Association or Club By-Laws during their meetings. Often overheard is “Well, what do the rules say?” Club and community rules can be … More Composing a Governing Body
Balancing stipend or salary against time instructing on the court or on the training floor. … More Greed: Is it Real or Envisioned? Finding the Balance as a Director Between Time On and Off the Court or Gym Floor.
How a junior tournament and the USTA’s handicapping helped to answer parenting questions. … More An Elephant On The Tennis Court
Trump’s tax legislation made golf more expensive in 2018. What’s next for clubs and golf courses? … More Election Day Thoughts: Taxes on Country Clubs in the Trump Era
How membership, programming and incentives can make off-peak play more inviting. … More Off Peak Hours: How To Make Them More Inviting and Attractive