When Was The Last Time You Saw A Golf Pro Sweep A Bunker?
by Ed Shanaphy, CMAA, USPTA There’s a schism. In the religion that is country club life, golf and tennis have co-existed, but almost always on
Country Club Department Heads Are Direct Marketers
By Ed Shanaphy, CMAA We in the country club industry don’t often think of ourselves as direct marketers, but we are. Every day we strive
We Might Be Tennis Pros, But We Work In The Hospitality And Customer Service Industry
BTB-In-Depth April Webinar Exclusive! Now Open To You! Monday, April 26th at 1pm EDT Join world-renowned Director of Tennis and former United States Professional Tennis
League Play Doesn’t Always Add To Lifetime Member Value
League players may often be users an abusers at your tennis facility. As users and abusers, they may lower your membership’s lifetime value.
Female Pros: Women Teaching Professionals Make More Than Men
In coming weeks and months we will be featuring female professionals on our BeyondTheBaselines.com Podcast along with articles investigating female teaching professionals and their participation
It’s Not All About The Backhand, But The Back End
Why the Back End, or fulfillment of any order, will only add to a club department’s revenue and member satisfaction
The Best Ability Is Availability
Ed Shanaphy, CMAA When membership is surveyed, one of the main qualities that membership and search committees look for in a club leader is availability
Where Everybody Knows Your Name
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How do you make a private members club a destination? Aaron James, one of the leading club managers in our industry, believes it’s all about
Event Calendar Paramount For Member Management And Avoiding Staff Burnout
by Dale Petrie This is the second article in a series of three discussing membership use and management of members is truly just as important
Augusta Comes To Miami: Creating The Experience Which Breeds Loyalty
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Imagine forming a global conference from the ground up. And a new breed of conference at that. One which encompasses what we know as the
Building Blocks: Pickle, Padel, & Paddle
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Eric Loftus was there as a businessman through the past decade as tennis grew in the Northeast, and in New England, in particular. He’s been
Retail Can Be The Runway Or Create The Runaway
by Ed Shanaphy, CMAA I have been asked so many times how can I make a club shop profitable. It’s a question posed by fellow
Is Tennis Still A Sport For Just The Elite?
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Tennis and golf are two sports central to all country clubs. With such a concentration of players and spectators emanating from the private members clubs,
Generation Y Asks: Why Must I Serve Members?
by Ed Shanaphy, CMAA As a visitor to so many clubs across the USA and Europe, I see trends from East to West, North to
Those Lazy Hazy Days of Grass Court Summers
by Cathy Moran I remember as a young girl growing up in the newly emerging Open era and being captivated by the elegance and beauty
Extraordinary Marketing For Junior Tennis
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Jesse Gotlib, having served as Director of Junior Tennis at one of New England’s most elite clubs, has brought his learnings to the public sector
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