League Play Doesn’t Always Add To Lifetime Member Value
League players may often be users an abusers at your tennis facility. As users and abusers, they may lower your membership’s lifetime value.
Female Pros: Women Teaching Professionals Make More Than Men
In coming weeks and months we will be featuring female professionals on our BeyondTheBaselines.com Podcast along with articles investigating female teaching professionals and their participation
It’s Not All About The Backhand, But The Back End
Why the Back End, or fulfillment of any order, will only add to a club department’s revenue and member satisfaction
We Might Be Tennis Pros, But We Work in the Hospitality and Customer Service Industry
BTB-In-Depth April Webinar Exclusive! Now Open To You! Monday, April 26th at 1pm EDT Join world-renowned Director of Tennis and former United States Professional Tennis
Financial Journalist Vera Gibbons Discusses Tennis, Fitness and Why Florida Is The New Destination
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CNN and Fox News Contributor Vero Gibbons joins the BTB Podcast! Vera Gibbons joins the podcast today for a discussion of all things tennis, Presidents
The Godfather Of The Pro Tours: Butch Buchholz
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Butch Buchholz had an idea. He had an idea as to what professional tennis should look like. He had a dream and he played and
UBER Has Arrived At The Country Club – And It’s Not Your Ride, It’s Your Bag’s Lift.
How A Golf and Tennis Lesson Booking App Is Coming To A Club Near You by Ed Shanaphy, CMAA, USPTA, PTR Uber changed the way
The Offer Of Employment Letter – The Basics and a Sample
Initially, the Club was so excited to have the opportunity to hire a new, fresh face. A new Director of Fitness or Tennis with a
The Bustling Self-Starter Who Is Learning The Skills of Direct Marketing
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Margit Bannon Joins The Podcast In Our Series On Women In Our Industry Magit Bannon, USPTA instructor, yoga teacher and now entrepreneur takes us through
From Waiting Tables To Live-Ball Clinic Queen
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Kelsey Waite, Head Professional at Bethesda Country Club Joins the BTB Podcast She once heard the term unicorn used to describe a female teaching tennis
Programming Will Be 75% Of All Tennis and Fitness Usage By 2023
by Ed Shanaphy, USPTA, PTR, CMAA It’s the world of here and now. Social media allows us all to show and share a life at
Are Tennis And Fitness Just Amenities?
by Dale Petrie Amenity. I dislike the word. It comes to English from my native French: aménité. I looked it up again today in my
The Maestro: Harry Gilbert
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Harry Gilbert really does direct an orchestra, an orchestra of well-trained staff members, junior players and adult club members. He does it with aplomb and
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