League Play Doesn’t Always Add To Lifetime Member Value
League players may often be users an abusers at your tennis facility. As users and abusers, they may lower your membership’s lifetime value.
Female Pros: Women Teaching Professionals Make More Than Men
In coming weeks and months we will be featuring female professionals on our BeyondTheBaselines.com Podcast along with articles investigating female teaching professionals and their participation
It’s Not All About The Backhand, But The Back End
Why the Back End, or fulfillment of any order, will only add to a club department’s revenue and member satisfaction
Wall Street Finance Meets Tennis
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Wick Simmons, former CEO of NASDAQ and Chairman of The Tennis Hall of Fame, Newport, Joins The Podcast Hardwick Simmons has been in the financial
The Bane Of Our Club Industry… Housing
by Ed Shanaphy, USPTA Director of Tennis and Assistant General Manager It’s that time of year as we look back on the year just gone
A Director Of Tennis Is A CEO
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Chris Gale, Director of Tennis at River Oaks Country Club, joins the BeyondTheBaselines.com and our “From The Desk of The Director” Podcast Series From his
Event Pricing At Your Club or Facility
by Dale Petrie For years clubs have longed to make events free to members. General managers, department heads, and even members serving as club governors
The End Of The Line Umpire
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Michael Morrison literally sees it all – from first serves to the longest drive. Having worked all the major tennis and golf tournaments and events
This Holiday Season Let’s Be Thankful For What We Still Have
I’ve Always Wanted To Learn How To Play Tennis by Ed Shanaphy, USPTA, PTR My father, a professional piano player, continuously relates to us how
Barnstormers 2.0
The Era Of Lenglen And The Barnstormers Returned To The Modern Day Tour by John Flaherty, BTB Contributor When the 2020 BNP Paribas Open was
Compensation Questions Answered
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by Ed Shanaphy, USPTA, PTR It’s the age old question: What should be a tennis professional’s compensation? Is your club paying too much for that
Oh, The Places You’ll Go… Judy Aydelott And The Sport Of A Lifetime
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Author and outstanding player Judy Aydelott recounts the many places she and her husband, Gordon, have played and the people they have met through tennis
Nadal Wins His 20th Grand Slam Title On His Beloved Clay
by Ed Shanaphy Age is but a number. That’s the saying. And Rafael Nadal is proving that yet again. Although there may always be a
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