When Was The Last Time You Saw A Golf Pro Sweep A Bunker?
by Ed Shanaphy, CMAA, USPTA There’s a schism. In the religion that is country club life, golf and tennis have co-existed, but almost always on
Country Club Department Heads Are Direct Marketers
By Ed Shanaphy, CMAA We in the country club industry don’t often think of ourselves as direct marketers, but we are. Every day we strive
We Might Be Tennis Pros, But We Work In The Hospitality And Customer Service Industry
BTB-In-Depth April Webinar Exclusive! Now Open To You! Monday, April 26th at 1pm EDT Join world-renowned Director of Tennis and former United States Professional Tennis
League Play Doesn’t Always Add To Lifetime Member Value
League players may often be users an abusers at your tennis facility. As users and abusers, they may lower your membership’s lifetime value.
Female Pros: Women Teaching Professionals Make More Than Men
In coming weeks and months we will be featuring female professionals on our BeyondTheBaselines.com Podcast along with articles investigating female teaching professionals and their participation
It’s Not All About The Backhand, But The Back End
Why the Back End, or fulfillment of any order, will only add to a club department’s revenue and member satisfaction
Extraordinary Marketing For Junior Tennis
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Jesse Gotlib, having served as Director of Junior Tennis at one of New England’s most elite clubs, has brought his learnings to the public sector
The Big Ham Adds To Longevity But Hurts The Club
by Dale Petrie You’ve seen it before. The director of golf or tennis or your head of food and beverage at your club is a
Plan It, They Will Come For Pickle & Padel
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Before Breaking Ground, New Club Has Hundreds Of Applicants Patricio Misitrano has been a Director of Racquets at some of the best-known clubs in the
The Nassau Club: Princeton’s Truly Private Eating Club
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Princeton University is known for its eating clubs: Cap and Gown, Charter, Ivy and Colonial. But this private members club isn’t associated with the university
Managing Members Is Paramount To Managing Staff
by Dale Petrie We know that a club manager looks after and supervises a hospitality staff across several departments. Working and communicating with department heads
A Cut Above
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The Grass Court Cutting King Maurice Gardner gives us the secrets to what makes great courts… and that’s grass courts. Former Head Groundskeeper at Wessen
Why Live Ball Programming Is Taking Over Club Courts
Variation on a Theme by Players by Ed Shanaphy, CMAA, USPTA Music is always evolving. From the classical, to the baroque, to the romantic era,
Every Club Tournament Is Someone’s US Open
Podcast: Play in new window | Download (Duration: 44:10 — 38.3MB) | Embed
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Not the Swing, but Visibility, Member Service and Access is Paramount for any Department Head Visibility is crucial for a Director of Golf and Pat
Revolution or Evolution: Pickle, Padel and the Racquet
by Cathy Moran Tennis clubs and public spaces are buzzing with the sound of ball against racquet, like never before. But it’s not just tennis
Writing, Wit & Racquet: Caitlin Thompson
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Here at Beyond the Baselines we’re excited to catch up with the co-founder and publisher of Racquet Magazine, Caitlin Thompson, for our latest podcast. Caitlin
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