When Was The Last Time You Saw A Golf Pro Sweep A Bunker?
by Ed Shanaphy, CMAA, USPTA There’s a schism. In the religion that is country club life, golf and tennis have co-existed, but almost always on
Country Club Department Heads Are Direct Marketers
By Ed Shanaphy, CMAA We in the country club industry don’t often think of ourselves as direct marketers, but we are. Every day we strive
We Might Be Tennis Pros, But We Work In The Hospitality And Customer Service Industry
BTB-In-Depth April Webinar Exclusive! Now Open To You! Monday, April 26th at 1pm EDT Join world-renowned Director of Tennis and former United States Professional Tennis
League Play Doesn’t Always Add To Lifetime Member Value
League players may often be users an abusers at your tennis facility. As users and abusers, they may lower your membership’s lifetime value.
Female Pros: Women Teaching Professionals Make More Than Men
In coming weeks and months we will be featuring female professionals on our BeyondTheBaselines.com Podcast along with articles investigating female teaching professionals and their participation
It’s Not All About The Backhand, But The Back End
Why the Back End, or fulfillment of any order, will only add to a club department’s revenue and member satisfaction
The Perception of “Coach”
Podcast: Play in new window | Download (Duration: 41:19 — 31.5MB) | Embed
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by Jennifer Gelhaus, USPTA and Director of Tennis In our sports-hungry culture, we watch the NHL, MLB, NFL, the ATP. Finally, we are receiving coverage
Vaccine Mandates And The Country Club
By Ed Shanaphy, CMAA Across the nation, a plethora of industries are facing the challenge over vaccine mandates. From first responders in New York, Chicago
Business Intelligence Making Its Way Into The Private Members Club Industry
By Jennifer Gelhaus, USPTA In today’s world data is a currency that businesses protect, value, trade and utilize to make some of the most important
A Never-Ending Question: To Teach Or Not To Teach?
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Angela Wilson was fortunate enough to have really good coaches who were in the game of coaching. That made the difference for her growing up
The Historian and Curator
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Tennis has a beautiful history, and Jim McCready is at the forefront of keeping that history alive and in front of tennis and sport fans
With Pickleball Growing, Limiting Hours For A Racquets Director Is A Must
By Carri Young, BTB Associate As tennis sees a revival and pickleball grows in stature and court usage through Covid and 2021, it’s important to
The One And Only Jennifer Gelhaus
Podcast: Play in new window | Download (Duration: 44:18 — 33.2MB) | Embed
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Jennifer Gelhaus has always been before her time. She started college early at the tender age of 16, after being recruited from her native Venezuela
Coupon Marketing Your Club And Your Department! CCC – Country Club Coupons
by Ed Shanaphy, CMAA, USPTA We don’t usually think of rebates or discounts as pure marketing efforts, but they are. Rather than sadly thinking of
Does Your Club Have A Vision?
by Ed Shanaphy, CMAA Life is never still. It never just stops. Even in a year with a Pandemic challenging the globe, life moves forward.
Simon Says – Simon Gale at the USTA National Campus
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Simon Gale is at the top of our industry. As the Director of Racquets at the USTA National Tennis Center in Lake Nona, Florida, Simon
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