League Play Doesn’t Always Add To Lifetime Member Value
League players may often be users an abusers at your tennis facility. As users and abusers, they may lower your membership’s lifetime value.
Female Pros: Women Teaching Professionals Make More Than Men
In coming weeks and months we will be featuring female professionals on our BeyondTheBaselines.com Podcast along with articles investigating female teaching professionals and their participation
It’s Not All About The Backhand, But The Back End
Why the Back End, or fulfillment of any order, will only add to a club department’s revenue and member satisfaction
On Thanksgiving 2020 Let’s Be Thankful For What We Still Have
I’ve Always Wanted To Learn How To Play Tennis by Ed Shanaphy, USPTA, PTR My father, a professional piano player, continuously relates to us how
Barnstormers 2.0
The Era Of Lenglen And The Barnstormers Returned To The Modern Day Tour by John Flaherty, BTB Contributor When the 2020 BNP Paribas Open was
Compensation Questions Answered
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by Ed Shanaphy, USPTA, PTR It’s the age old question: What should be a tennis professional’s compensation? Is your club paying too much for that
Oh, The Places You’ll Go… Judy Aydelott And The Sport Of A Lifetime
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Author and outstanding player Judy Aydelott recounts the many places she and her husband, Gordon, have played and the people they have met through tennis
Nadal Wins His 20th Grand Slam Title On His Beloved Clay
by Ed Shanaphy Age is but a number. That’s the saying. And Rafael Nadal is proving that yet again. Although there may always be a
Can You Communicate Too Much To Your Members?
By Dale Petrie It’s asked often enough. How do I get my message out there? How often should I contact my readers, my listeners, my
Coach Emma Doyle: The Inner Self Can Be The Voice That Saves And Makes You
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Emma Doyle is one of the world’s leading tennis coaches. But she is also finding that her role as a coach provides her insights into her clients inner selves, Tennis mirrors life and Emma finds that females are more empathetic than their male counterparts.
How A Dream Sounded Familiar On The 18th At Winged Foot
By Ed Shanaphy Get in the hole! It’s shouted after, or often just before, a professional golfer hits a drive or a putt at the
The Case Against Sweeping Courts Every Morning
Sweeping. It’s part of the morning routine. Preparing the courts for another day. Up and down the 78 foot or across the 36 foot court.
Covid Offered the Opportunity to Introduce Programming to Non-Participants
By Ed Shanaphy, USPTA, PTR St. Patrick’s Day remains the key date in my mind. Schools closing, grocery store chains changing hours to clean and
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