League Play Doesn’t Always Add To Lifetime Member Value
League players may often be users an abusers at your tennis facility. As users and abusers, they may lower your membership’s lifetime value.
Female Pros: Women Teaching Professionals Make More Than Men
In coming weeks and months we will be featuring female professionals on our BeyondTheBaselines.com Podcast along with articles investigating female teaching professionals and their participation
It’s Not All About The Backhand, But The Back End
Why the Back End, or fulfillment of any order, will only add to a club department’s revenue and member satisfaction
The Bustling Self-Starter Who Is Learning The Skills of Director Marketing
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Margit Bannon Joins The Podcast In Our Series On Women In Our Industry Magit Bannon, USPTA instructor, yoga teacher and now entrepreneur takes us through
From Waiting Tables To Live-Ball Clinic Queen
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Kelsey Waite, Head Professional at Bethesda Country Club Joins the BTB Podcast She once heard the term unicorn used to describe a female teaching tennis
Programming Will Be 75% Of All Tennis and Fitness Usage By 2023
by Ed Shanaphy, USPTA, PTR, CMAA It’s the world of here and now. Social media allows us all to show and share a life at
Are Tennis And Fitness Just Amenities?
by Dale Petrie Amenity. I dislike the word. It comes to English from my native French: aménité. I looked it up again today in my
The Maestro: Harry Gilbert
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Harry Gilbert really does direct an orchestra, an orchestra of well-trained staff members, junior players and adult club members. He does it with aplomb and
Why Summer Camps Will Never Be The Same After Covid
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Patrick Kearns, Executive Director of 4-Star Camps, joins the BeyondTheBaselines.com Podcast in the third of our series “From The Director’s Desk.” Patrick Kearns, former Director
2021 Checklist For Directors
Preparation is the key to success. Whether starting the height of the season in Florida as we head post holidays and post inauguration, or whether
Wall Street Finance Meets Tennis
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Wick Simmons, former CEO of NASDAQ and Chairman of The Tennis Hall of Fame, Newport, Joins The Podcast Hardwick Simmons has been in the financial
The Bane Of Our Club Industry… Housing
by Ed Shanaphy, USPTA Director of Tennis and Assistant General Manager It’s that time of year as we look back on the year just gone
A Director Of Tennis Is A CEO
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Chris Gale, Director of Tennis at River Oaks Country Club, joins the BeyondTheBaselines.com and our “From The Desk of The Director” Podcast Series From his
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