When Was The Last Time You Saw A Golf Pro Sweep A Bunker?
by Ed Shanaphy, CMAA, USPTA There’s a schism. In the religion that is country club life, golf and tennis have co-existed, but almost always on
Consultancy And Management For Private Members Clubs and Boutique Hotels
by Ed Shanaphy, CMAA, USPTA There’s a schism. In the religion that is country club life, golf and tennis have co-existed, but almost always on
By Ed Shanaphy, CMAA We in the country club industry don’t often think of ourselves as direct marketers, but we are. Every day we strive
BTB-In-Depth April Webinar Exclusive! Now Open To You! Monday, April 26th at 1pm EDT Join world-renowned Director of Tennis and former United States Professional Tennis
League players may often be users an abusers at your tennis facility. As users and abusers, they may lower your membership’s lifetime value.
In coming weeks and months we will be featuring female professionals on our BeyondTheBaselines.com Podcast along with articles investigating female teaching professionals and their participation
Why the Back End, or fulfillment of any order, will only add to a club department’s revenue and member satisfaction
Ed Shanaphy, CMAA When membership is surveyed, one of the main qualities that membership and search committees look for in a club leader is availability
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How do you make a private members club a destination? Aaron James, one of the leading club managers in our industry, believes it’s all about
by Dale Petrie This is the second article in a series of three discussing membership use and management of members is truly just as important
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Imagine forming a global conference from the ground up. And a new breed of conference at that. One which encompasses what we know as the
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Eric Loftus was there as a businessman through the past decade as tennis grew in the Northeast, and in New England, in particular. He’s been
by Ed Shanaphy, CMAA I have been asked so many times how can I make a club shop profitable. It’s a question posed by fellow
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Tennis and golf are two sports central to all country clubs. With such a concentration of players and spectators emanating from the private members clubs,
by Ed Shanaphy, CMAA As a visitor to so many clubs across the USA and Europe, I see trends from East to West, North to
by Cathy Moran I remember as a young girl growing up in the newly emerging Open era and being captivated by the elegance and beauty
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Jesse Gotlib, having served as Director of Junior Tennis at one of New England’s most elite clubs, has brought his learnings to the public sector