When Was The Last Time You Saw A Golf Pro Sweep A Bunker?
by Ed Shanaphy, CMAA, USPTA There’s a schism. In the religion that is country club life, golf and tennis have co-existed, but almost always on
Country Club Department Heads Are Direct Marketers
By Ed Shanaphy, CMAA We in the country club industry don’t often think of ourselves as direct marketers, but we are. Every day we strive
We Might Be Tennis Pros, But We Work In The Hospitality And Customer Service Industry
BTB-In-Depth April Webinar Exclusive! Now Open To You! Monday, April 26th at 1pm EDT Join world-renowned Director of Tennis and former United States Professional Tennis
League Play Doesn’t Always Add To Lifetime Member Value
League players may often be users an abusers at your tennis facility. As users and abusers, they may lower your membership’s lifetime value.
Female Pros: Women Teaching Professionals Make More Than Men
In coming weeks and months we will be featuring female professionals on our BeyondTheBaselines.com Podcast along with articles investigating female teaching professionals and their participation
It’s Not All About The Backhand, But The Back End
Why the Back End, or fulfillment of any order, will only add to a club department’s revenue and member satisfaction
Retail Can Be The Runway Or Create The Runaway
by Ed Shanaphy, CMAA I have been asked so many times how can I make a club shop profitable. It’s a question posed by fellow
Is Tennis Still A Sport For Just The Elite?
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Tennis and golf are two sports central to all country clubs. With such a concentration of players and spectators emanating from the private members clubs,
Generation Y Asks: Why Must I Serve Members?
by Ed Shanaphy, CMAA As a visitor to so many clubs across the USA and Europe, I see trends from East to West, North to
Those Lazy Hazy Days of Grass Court Summers
by Cathy Moran I remember as a young girl growing up in the newly emerging Open era and being captivated by the elegance and beauty
Extraordinary Marketing For Junior Tennis
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Jesse Gotlib, having served as Director of Junior Tennis at one of New England’s most elite clubs, has brought his learnings to the public sector
The Big Ham Adds To Longevity But Hurts The Club
by Dale Petrie You’ve seen it before. The director of golf or tennis or your head of food and beverage at your club is a
Plan It, They Will Come For Pickle & Padel
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Before Breaking Ground, New Club Has Hundreds Of Applicants Patricio Misitrano has been a Director of Racquets at some of the best-known clubs in the
The Nassau Club: Princeton’s Truly Private Eating Club
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Princeton University is known for its eating clubs: Cap and Gown, Charter, Ivy and Colonial. But this private members club isn’t associated with the university
Managing Members Is Paramount To Managing Staff
by Dale Petrie We know that a club manager looks after and supervises a hospitality staff across several departments. Working and communicating with department heads
A Cut Above
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The Grass Court Cutting King Maurice Gardner gives us the secrets to what makes great courts… and that’s grass courts. Former Head Groundskeeper at Wessen
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