When Was The Last Time You Saw A Golf Pro Sweep A Bunker?
by Ed Shanaphy, CMAA, USPTA There’s a schism. In the religion that is country club life, golf and tennis have co-existed, but almost always on
Country Club Department Heads Are Direct Marketers
By Ed Shanaphy, CMAA We in the country club industry don’t often think of ourselves as direct marketers, but we are. Every day we strive
We Might Be Tennis Pros, But We Work In The Hospitality And Customer Service Industry
BTB-In-Depth April Webinar Exclusive! Now Open To You! Monday, April 26th at 1pm EDT Join world-renowned Director of Tennis and former United States Professional Tennis
League Play Doesn’t Always Add To Lifetime Member Value
League players may often be users an abusers at your tennis facility. As users and abusers, they may lower your membership’s lifetime value.
Female Pros: Women Teaching Professionals Make More Than Men
In coming weeks and months we will be featuring female professionals on our BeyondTheBaselines.com Podcast along with articles investigating female teaching professionals and their participation
It’s Not All About The Backhand, But The Back End
Why the Back End, or fulfillment of any order, will only add to a club department’s revenue and member satisfaction
Resale Values, Not Retirement Homes, Create A Job Shortage And Weaker Staffs At Clubs
By Dale Petrie We’ve long talked about the battle between clubs wanting year-round golf, tennis, fitness and food and beverage staff while attempting to hire
Email Is An Antiquated Method To Communicate With Members
By Ed Shanaphy, CMAA I remember my first instant message. It was on America On Line or AOL to us golden oldies. Someone “pinged” me
The King of Ankle Biters
Podcast: Play in new window | Download (Duration: 1:00:14 — 43.7MB) | Embed
Subscribe: Apple Podcasts | Google Podcasts | Email | RSS | More
Shaun Boyce is a gifted junior instructor. He and his wife, Geovanna, have taken his tennisforchildren.com and tennis for hundreds of kids in the Atlanta
Silver Spring Country Club – It’s Family
by John Flaherty My parents joined the club in 1979 when I was 10 years. It wasn’t an easy transition for me as I had
Welcoming A New Team Member
New team member Lynne Darlington joined the team in early 2022 just after her move from the New York area closer to our offices in
Club Managers Are Politicians: Visionaries Serving Their Constituents
Podcast: Play in new window | Download (Duration: 49:56 — 39.0MB) | Embed
Subscribe: Apple Podcasts | Google Podcasts | Email | RSS | More
The Club Manager. We think we know the role as members, as boards and governors. Growing up in Stowe, Vermont Elle Anderson thought she knew
Why An Interim Club Manager?
By Dale Petrie, European Advisor to BeyondTheBaselines.com This is a question that is asked of us advisors and consultants in the club and leisure industry
The Queen of Cardio
Podcast: Play in new window | Download (Duration: 50:13 — 37.3MB) | Embed
Subscribe: Apple Podcasts | Google Podcasts | Email | RSS | More
After graduating from Arizona State, a young woman who loved to travel had one thing in mind: wanting to work at Club Med. She began
March Madness: Managing Guest Professionals Over Spring Break
By Ed Shanaphy, CMAA March Madness is almost here! Although we equate March Madness with college basketball, it also is a crazy month in the
Decision Makers Are Not Usually The Operators
Podcast: Play in new window | Download (Duration: 44:57 — 34.9MB) | Embed
Subscribe: Apple Podcasts | Google Podcasts | Email | RSS | More
Andres Robelo loves tennis. He grew up with tennis. His parents played tennis. But he couldn’t find a game in Miami. “I could run a
Load More