When Was The Last Time You Saw A Golf Pro Sweep A Bunker?
by Ed Shanaphy, CMAA, USPTA There’s a schism. In the religion that is country club life, golf and tennis have co-existed, but almost always on
Country Club Department Heads Are Direct Marketers
By Ed Shanaphy, CMAA We in the country club industry don’t often think of ourselves as direct marketers, but we are. Every day we strive
We Might Be Tennis Pros, But We Work In The Hospitality And Customer Service Industry
BTB-In-Depth April Webinar Exclusive! Now Open To You! Monday, April 26th at 1pm EDT Join world-renowned Director of Tennis and former United States Professional Tennis
League Play Doesn’t Always Add To Lifetime Member Value
League players may often be users an abusers at your tennis facility. As users and abusers, they may lower your membership’s lifetime value.
Female Pros: Women Teaching Professionals Make More Than Men
In coming weeks and months we will be featuring female professionals on our BeyondTheBaselines.com Podcast along with articles investigating female teaching professionals and their participation
It’s Not All About The Backhand, But The Back End
Why the Back End, or fulfillment of any order, will only add to a club department’s revenue and member satisfaction
A Cut Above
Podcast: Play in new window | Download (Duration: 37:43 — 29.7MB) | Embed
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The Grass Court Cutting King Maurice Gardner gives us the secrets to what makes great courts… and that’s grass courts. Former Head Groundskeeper at Wessen
Why Live Ball Programming Is Taking Over Club Courts
Variation on a Theme by Players by Ed Shanaphy, CMAA, USPTA Music is always evolving. From the classical, to the baroque, to the romantic era,
Every Club Tournament Is Someone’s US Open
Podcast: Play in new window | Download (Duration: 44:10 — 38.3MB) | Embed
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Not the Swing, but Visibility, Member Service and Access is Paramount for any Department Head Visibility is crucial for a Director of Golf and Pat
Revolution or Evolution: Pickle, Padel and the Racquet
by Cathy Moran Tennis clubs and public spaces are buzzing with the sound of ball against racquet, like never before. But it’s not just tennis
Writing, Wit & Racquet: Caitlin Thompson
Podcast: Play in new window | Download (Duration: 34:59 — 27.1MB) | Embed
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Here at Beyond the Baselines we’re excited to catch up with the co-founder and publisher of Racquet Magazine, Caitlin Thompson, for our latest podcast. Caitlin
Resale Values, Not Retirement Homes, Create A Job Shortage And Weaker Staffs At Clubs
By Dale Petrie We’ve long talked about the battle between clubs wanting year-round golf, tennis, fitness and food and beverage staff while attempting to hire
Email Is An Antiquated Method To Communicate With Members
By Ed Shanaphy, CMAA I remember my first instant message. It was on America On Line or AOL to us golden oldies. Someone “pinged” me
The King of Ankle Biters
Podcast: Play in new window | Download (Duration: 1:00:14 — 43.7MB) | Embed
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Shaun Boyce is a gifted junior instructor. He and his wife, Geovanna, have taken his tennisforchildren.com and tennis for hundreds of kids in the Atlanta
Silver Spring Country Club – It’s Family
by John Flaherty My parents joined the club in 1979 when I was 10 years. It wasn’t an easy transition for me as I had
Welcoming A New Team Member
New team member Lynne Darlington joined the team in early 2022 just after her move from the New York area closer to our offices in
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