League Play Doesn’t Always Add To Lifetime Member Value
League players may often be users an abusers at your tennis facility. As users and abusers, they may lower your membership’s lifetime value.
It’s Not All About The Backhand, But The Back End
Why the Back End, or fulfillment of any order, will only add to a club department’s revenue and member satisfaction
Nadal Wins His 20th Grand Slam Title On His Beloved Clay
by Ed Shanaphy Age is but a number. That’s the saying. And Rafael Nadal is proving that yet again. Although there may always be a
Can You Communicate Too Much To Your Members?
By Dale Petrie It’s asked often enough. How do I get my message out there? How often should I contact my readers, my listeners, my
Coach Emma Doyle: The Inner Self Can Be The Voice That Saves And Makes You
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Emma Doyle is one of the world’s leading tennis coaches. But she is also finding that her role as a coach provides her insights into her clients inner selves, Tennis mirrors life and Emma finds that females are more empathetic than their male counterparts.
How A Dream Sounded Familiar On The 18th At Winged Foot
By Ed Shanaphy Get in the hole! It’s shouted after, or often just before, a professional golfer hits a drive or a putt at the
The Case Against Sweeping Courts Every Morning
Sweeping. It’s part of the morning routine. Preparing the courts for another day. Up and down the 78 foot or across the 36 foot court.
Covid Offered the Opportunity to Introduce Programming to Non-Participants
By Ed Shanaphy, USPTA, PTR St. Patrick’s Day remains the key date in my mind. Schools closing, grocery store chains changing hours to clean and
Could Covid-19 Spell The End Of The Seasonal Tennis Professional?
By Ed Shanaphy For RSI Tennis Magazine With the summer season upon us for clubs in New England, Michigan and across other Northern areas, COVID-19
Tennis Parallels America’s Societal Changes and Covid-19 Might Create A New Tennis Paradigm
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Dave Fish, former coach of the Harvard Men’s Team, joins us and reflects brilliantly on how the changes we are seeing in society at present
OnCourt or OffCourt, Kalindi Dinoffer Brings Health and Wit To Her Tennis Business
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As a business owner and leader in our industry, Kalindi Dinoffer has led the industry not only with training aids and creation of tools for
Christen Zawatsky: I Love Working for a Female Director but I Don’t Like To Coach Ladies Teams
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Director of Junior Tennis Christen Zawatsky discusses working in tennis as a female for a female director and why she doesn’t like to coach ladies club teams.
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