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Tag: marketing

Extraordinary Marketing For Junior Tennis
Marketing Podcasts

Extraordinary Marketing For Junior Tennis

Podcast: Play in new window | Download (Duration: 37:56 — 27.9MB) | Embed

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Jesse Gotlib, having served as Director of Junior Tennis at one of New England’s most elite clubs, has brought his learnings to the public sector

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Email Is An Antiquated Method To Communicate With Members
Marketing

Email Is An Antiquated Method To Communicate With Members

By Ed Shanaphy, CMAA I remember my first instant message. It was on America On Line or AOL to us golden oldies. Someone “pinged” me

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Welcoming A New Team Member
Announcements

Welcoming A New Team Member

New team member Lynne Darlington joined the team in early 2022 just after her move from the New York area closer to our offices in

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Coupon Marketing Your Club And Your Department! CCC – Country Club Coupons
Marketing

Coupon Marketing Your Club And Your Department! CCC – Country Club Coupons

by Ed Shanaphy, CMAA, USPTA We don’t usually think of rebates or discounts as pure marketing efforts, but they are. Rather than sadly thinking of

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Country Club Department Heads Are Direct Marketers
Marketing

Country Club Department Heads Are Direct Marketers

By Ed Shanaphy, CMAA We in the country club industry don’t often think of ourselves as direct marketers, but we are. Every day we strive

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The Bustling Self-Starter Who Is Learning The Skills of Direct Marketing
Marketing Podcasts Women Professionals

The Bustling Self-Starter Who Is Learning The Skills of Direct Marketing

Podcast: Play in new window | Download (Duration: 38:48 — 36.2MB) | Embed

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Margit Bannon Joins The Podcast In Our Series On Women In Our Industry Magit Bannon, USPTA instructor, yoga teacher and now entrepreneur takes us through

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Can You Communicate Too Much To Your Members?
Marketing

Can You Communicate Too Much To Your Members?

By Dale Petrie It’s asked often enough. How do I get my message out there? How often should I contact my readers, my listeners, my

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OnCourt Or OffCourt, Kalindi Dinoffer Brings Health And Wit To Her Tennis Business
Marketing Podcasts Women Professionals

OnCourt Or OffCourt, Kalindi Dinoffer Brings Health And Wit To Her Tennis Business

Podcast: Play in new window | Download (Duration: 40:19 — 38.7MB) | Embed

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As a business owner and leader in our industry, Kalindi Dinoffer has led the industry not only with training aids and creation of tools for

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Podcasts

Randy Walker: Marketing The Mardy Fish Foundation

Podcast: Play in new window | Download (Duration: 41:50 — 24.8MB) | Embed

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We were happy to catch up with Randy Walker at The Boulevard Tennis Club in Vero Beach, FL. Randy, owner and President of New Chapter

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It’s Not All About The Backhand, But The Back End
Marketing

It’s Not All About The Backhand, But The Back End

Why the Back End, or fulfillment of any order, will only add to a club department’s revenue and member satisfaction

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