By Ed Shanaphy, CMAA I remember my first instant message. It was on America On Line or AOL to us golden oldies. Someone “pinged” me
Tag: marketing
Welcoming A New Team Member
New team member Lynne Darlington joined the team in early 2022 just after her move from the New York area closer to our offices in
Coupon Marketing Your Club And Your Department! CCC – Country Club Coupons
by Ed Shanaphy, CMAA, USPTA We don’t usually think of rebates or discounts as pure marketing efforts, but they are. Rather than sadly thinking of
Country Club Department Heads Are Direct Marketers
By Ed Shanaphy, CMAA We in the country club industry don’t often think of ourselves as direct marketers, but we are. Every day we strive
The Bustling Self-Starter Who Is Learning The Skills of Direct Marketing
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Margit Bannon Joins The Podcast In Our Series On Women In Our Industry Magit Bannon, USPTA instructor, yoga teacher and now entrepreneur takes us through
Can You Communicate Too Much To Your Members?
By Dale Petrie It’s asked often enough. How do I get my message out there? How often should I contact my readers, my listeners, my
OnCourt Or OffCourt, Kalindi Dinoffer Brings Health And Wit To Her Tennis Business
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As a business owner and leader in our industry, Kalindi Dinoffer has led the industry not only with training aids and creation of tools for
Randy Walker: Marketing The Mardy Fish Foundation
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We were happy to catch up with Randy Walker at The Boulevard Tennis Club in Vero Beach, FL. Randy, owner and President of New Chapter
It’s Not All About The Backhand, But The Back End
Why the Back End, or fulfillment of any order, will only add to a club department’s revenue and member satisfaction