by Ed Shanaphy, CMAA Life is never still. It never just stops. Even in a year with a Pandemic challenging the globe, life moves forward.
Category: Membership
A Pro With Every Court Reservation Could Become A Reality
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Doug Cash Joins the BTB Podcast Doug Cash, founder of CashFlow Tennis, joins the BTB Podcast and discusses how Covid has changed the club industry
Event Pricing At Your Club or Facility
by Dale Petrie For years clubs have longed to make events free to members. General managers, department heads, and even members serving as club governors
League Play Doesn’t Always Add To Lifetime Member Value
League players may often be users an abusers at your tennis facility. As users and abusers, they may lower your membership’s lifetime value.
Liquidity, Availability, and Flexibility – Clubs’ Needs For Reopening and Restructuring
By Ed ShanaphyB.A. Duke University, M.A. The London School of EconomicsPresident BeyondTheBaselines.com – SBW Associates, Inc These are unprecedented times, but they will come to
Creating Hindsight By Slowing Down Those Vocal Club Members
As a helicopter parent berates you, what would the correct strategy be going forward in the conversation.
A Community Cup – Enriching The Community and Marketing To New Members
Tennis has changed. From the lawns of Wimbledon in the early 1900s and prior to the “Open” Era, through to the advent of the “Open”
Staff Communication Leads To Member Retention
Members we are told are a family. We grow up with the membership and as we stay at a club longer and longer, we become
Is Roger Federer Hurting Tennis At My Club?
by Ed Shanaphy, Director of Tennis Roger has just won his 20th Grand Slam singles title. Unreal. He’s perhaps the greatest singles player to ever