Padel Is Not Tennis’s Sidekick. It’s the Future
By Ed Shanaphy, B.A., M.A., CMAA As a consultant to one of the preeminent tennis and padel clubs here in Florida, The Boulevard in Vero Beach, we saw the opportunity…
Member Experience Is Changing
by Hannah Thompson Country Clubs across the world have long been heaped with tradition, exclusivity and luxury. In 2025. however, the member experience is undergoing a transformation as clubs redefine…
Tennis Can’t Keep Pace With Changing Demographics, Footfall and Club Business
by Ed Shanaphy, CMAA Tennis is a business. It may be a leisure activity for most of us, but tennis is a business. The sport has it’s benchmarks like any…
Maximizing Success: The Significance Of Time Management At Private Members Clubs
by Hannah Thompson In the dynamic world of country club management, where demands are multifaceted and schedules are often tight, mastering the art of time management emerges as the cornerstone…
5 Unique Tasks For Any Tennis Director
by Hannah Thompson Embarking on the journey to become a director of tennis is far from easy. It requires years of training as a player and an extensive coaching background…
How A Key Fob Changed Member Usage
By Ed Shanaphy, CMAA At one of the clubs we help manage we had long been having issues with access and a passcode to gain entry into the gym. The…
Innovation Is Key To Success In 2024
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by Ed Shanaphy, CMAA We welcome in 2024 here at BeyondTheBaselines.com with a renewed vigor and an eye to a bright future in the private members club industry. Although 2024…
Live From The PGA: McEnroe Brought Me Back To Tennis, Coaching and Teaching
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Our first in a series of live podcasts, celebrated ATP Tour coach and director of racquets, known to his intimates as Van, our colleague and friend Allan Van Nostrand joins…
Is Tennis Still A Sport For Just The Elite?
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Tennis and golf are two sports central to all country clubs. With such a concentration of players and spectators emanating from the private members clubs, is it that tennis is…
Those Lazy Hazy Days of Grass Court Summers
by Cathy Moran I remember as a young girl growing up in the newly emerging Open era and being captivated by the elegance and beauty of the celebrated female tennis…