Ware will lead business development, marketing and digital promotion for Beyond The Baselines and the BTB Heroes Tour

VERO BEACH, Fla. — September 16, 2026 — Beyond The Baselines, a leading consultancy serving private clubs, racquets facilities and boutique hospitality properties, has appointed recent Duke University graduate Savanna Ware as its new Business Manager.

In this newly created position, Ware will help lead the continued growth of Beyond The Baselines and its expanding portfolio of club management, project management, executive-search and consulting engagements. She will oversee prospective-client development, proposal preparation and presentations while helping coordinate the company’s website, social-media platforms, marketing campaigns and promotional initiatives.

Ware will also play an important role in promoting the BTB Heroes Tour, Beyond The Baselines’ growing series of Universal Tennis–verified junior and adult tournaments. The tour combines competitive tennis and prize-money events with fundraising and awareness for community-based veterans’ organizations.

“Savanna represents the next generation of creative and strategic leadership we want to bring to Beyond The Baselines,” said Ed Shanaphy, President of SBW Associates, Inc. and founder of Beyond The Baselines. “She understands how organizations must communicate across websites, social media, video and other digital platforms while never losing sight of the importance of personal relationships. Savanna will help us tell our story more effectively, develop new business opportunities and introduce our services to clubs and organizations throughout the country.”

Ware graduated with honors from Duke University in 2026. Through Duke’s Program II, she designed an interdisciplinary major titled Exploring the Impact of Social Media on Self-Perception, Social Relationships and Consumer Culture. Her studies examined how social-media algorithms influence the content people see and, in turn, shape consumer behavior, personal identity, social relationships and digital culture.

Her senior thesis, a video essay examining the evolution of celebrity influence, influencer culture and consumer identity, was awarded Distinction. Ware also completed Duke’s Innovation & Entrepreneurship Certificate and participated in the Duke Creator Lab. Her academic background in algorithms, audience behavior, digital storytelling and entrepreneurship will inform Beyond The Baselines’ approach to social media, content development, brand positioning and new-client outreach.

Ware also brings international professional experience to her new position. During an internship with Triton Submarines in Barcelona, Spain, she reported directly to Sophie Bentham-Wood, founder and partner of SBW Associates. The experience gave Ware an opportunity to work within an internationally recognized organization while developing a firsthand understanding of brand presentation, professional communications and the importance of cultivating relationships across different markets. It also allowed Bentham-Wood and the SBW Associates leadership team to become familiar with Ware’s creativity, professionalism and ability to translate ideas into effective communications.

“I am excited to join Beyond The Baselines at such an important stage in its growth,” Ware said. “The company has an impressive story to tell—from its work with private clubs and racquets facilities to the impact being created through the BTB Heroes Tour. I look forward to helping develop new relationships, strengthen the company’s digital presence and communicate the experience and energy that Beyond The Baselines brings to every client and project.”

Ware will work closely with the Beyond The Baselines leadership team to identify prospective clients, develop pitches and proposals, support new-market expansion and coordinate the company’s promotional calendar. Her responsibilities will span Beyond The Baselines’ consulting and management services, including racquets and club management, capital-project oversight, executive search, operational consulting, programming and marketing.

The appointment comes as Beyond The Baselines continues to broaden its geographic reach and expand its work with private clubs, homeowners’ associations, destination properties and racquets facilities across the United States and Europe.

About Beyond The Baselines

Beyond The Baselines, operated by SBW Associates, Inc., provides management, consulting, executive-search and project-management services to private clubs, racquets facilities, homeowners’ associations and boutique hospitality properties. Its work encompasses tennis, pickleball and padel operations; club and racquets management; programming; staffing and compensation; governance; capital projects; marketing; and member experience.

Beyond The Baselines also operates the BTB Heroes Tour, a series of competitive adult and junior tennis tournaments that raises funds and awareness for local veterans’ organizations.

For additional information, visit BeyondTheBaselines.com.

Media Contact

Sophie Bentham-Wood
Partner, SBW Associates, Inc.
BeyondTheBaselines.com
(508) 538-1288