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Month: March 2020

Equity and Corporate Clubs Have Different Strategies During The Corona Era
Governance

Equity and Corporate Clubs Have Different Strategies During The Corona Era

How clubs from the Harvard Club in Boston, MA to Midtown Athletic Club in Chicago are communicating with members through the Corona Virus outbreak.

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National Town Hall For Seasonal Clubs in The Corona Era
Podcasts

National Town Hall For Seasonal Clubs in The Corona Era

Podcast: Play in new window | Download (Duration: 1:12:23 — 31.8MB) | Embed

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With the Corona Virus epidemic affecting year-round clubs, we focus on the seasonal, member-owned clubs and how they are working with their members and staff toward an uncertain summer.

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Rolex, Tennis, Marketing and Why Member-Guests Are Just One Morning
Marketing Podcasts

Rolex, Tennis, Marketing and Why Member-Guests Are Just One Morning

Podcast: Play in new window | Download (Duration: 50:11 — 28.2MB) | Embed

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Rolex, Tennis and Golf. Marketing to the elite clubs. How the tennis and country club landscape has changed over the past 30 years due to money and lifestyles.

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Corona Virus Gives Us A Rare Opportunity
Podcasts

Corona Virus Gives Us A Rare Opportunity

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How you can create a better club, tennis or fitness department given the opportunity of down time created by the Corona Virus.

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Staff Clothing: Is It Worth It?
Uncategorized

Staff Clothing: Is It Worth It?

By Ed Shanaphy, Director of Tennis Every March, after I have selected my team for the upcoming summer, I send out an email asking new

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Podcasts

Randy Walker: Marketing The Mardy Fish Foundation

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We were happy to catch up with Randy Walker at The Boulevard Tennis Club in Vero Beach, FL. Randy, owner and President of New Chapter

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