Beyond The Baselines provides full-service private club and racquet sports management for member-owned clubs, associations and luxury communities throughout the United States. From complete club operations to outsourced tennis, pickleball and padel management, our team provides hands-on leadership while preserving the culture, traditions and identity that make each club unique.
Unlike traditional management companies built around a standardized operating model, Beyond The Baselines takes a boutique approach. We work directly with boards, committees, general managers and memberships to develop the staffing, programming, financial controls, communications and service standards that are right for each individual club.
Our experience extends beyond the courts. We manage and advise private clubs on racquet sports, food and beverage, staffing and human resources, governance, member communications, executive recruitment and capital projects — allowing clubs to access the resources of a professional management company without losing their individual identity.
Case Studies: Full and Interim Club Management
Boulevard Tennis and Padel Club, Vero Beach, FL – Full management of all multi-club departments including racquets, fitness, maintenance and food and beverage.. BTB serves as full operations manager, overseeing the Director of Racquets, Head Padel Professional, Director of Maintenance, Executive Chef and Restaurant Manager.
Arrowhead, Edwards, CO – Full management of all racquets programming. BTB fully manages the private association’s facilities with six staff covering 8 pickleball courts and 4 clay tennis courts. We offer full retail and racquet repair as well as maintenance support.
Sippican Tennis Club, Marion, MA – Full management of all racquets and social programming. We supervise the racquets operation, consisting of 11 teaching professionals. A destination club with over $350,000 in on court and retail revenue in just 12 weeks, BTB has provided management for over a decade.
Pretty Brook Tennis Club, Princeton, NJ – Full management of all racquets, food and beverage, and club programming. BTB took over as interim manager after three years of all sports management, including management of tennis, squash, and platform tennis. As interim manager, we increased membership by 30 percent and increased profits 12 percent. teaching professionals.
Services Included But Not Limited To Through BTB Management:
- Full-service racquets & club management
- Interim Club Management
- Governance and board consulting
- Food & beverage turnaround and vendor management
- Staff recruitment, mentoring, and retention programs
- Membership engagement strategy and communications