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Beyond The Baselines

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Tag: covid-19

This Holiday Season Let’s Be Thankful For What We Still Have
Opinion

This Holiday Season Let’s Be Thankful For What We Still Have

I’ve Always Wanted To Learn How To Play Tennis by Ed Shanaphy, USPTA, PTR My father, a professional piano player, continuously relates to us how

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Covid Offered The Opportunity To Introduce Programming To Non-Participants
Marketing Programming

Covid Offered The Opportunity To Introduce Programming To Non-Participants

By Ed Shanaphy, USPTA, PTR St. Patrick’s Day remains the key date in my mind. Schools closing, grocery store chains changing hours to clean and

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National Town Hall: Reopening Means Restructuring
Podcasts

National Town Hall: Reopening Means Restructuring

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A National Town Hall discussing restructuring staff at country clubs as facilities reopen amid Covid-19

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Liquidity, Availability, and Flexibility – Clubs’ Needs For Reopening and Restructuring
Governance Membership Programming Staffing

Liquidity, Availability, and Flexibility – Clubs’ Needs For Reopening and Restructuring

By Ed ShanaphyB.A. Duke University, M.A. The London School of EconomicsPresident BeyondTheBaselines.com – SBW Associates, Inc These are unprecedented times, but they will come to

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Equity and Corporate Clubs Have Different Strategies During The Corona Era
Governance

Equity and Corporate Clubs Have Different Strategies During The Corona Era

How clubs from the Harvard Club in Boston, MA to Midtown Athletic Club in Chicago are communicating with members through the Corona Virus outbreak.

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National Town Hall For Seasonal Clubs in The Corona Era
Podcasts

National Town Hall For Seasonal Clubs in The Corona Era

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With the Corona Virus epidemic affecting year-round clubs, we focus on the seasonal, member-owned clubs and how they are working with their members and staff toward an uncertain summer.

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Corona Virus Gives Us A Rare Opportunity
Podcasts

Corona Virus Gives Us A Rare Opportunity

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How you can create a better club, tennis or fitness department given the opportunity of down time created by the Corona Virus.

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