Serving the country club industry and its governing bodies in creating "best-in-class" tennis and fitness programs through retaining and recruiting professionals and advising upon business practices.
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By Ed ShanaphyA second report in our series: Women in Tennis Amy Pazahanick always knew she wanted to start a tennis academy. She knew it
By Ed ShanaphyB.A. Duke University, M.A. The London School of EconomicsPresident BeyondTheBaselines.com – SBW Associates, Inc These are unprecedented times, but they will come to
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The BeyondTheBaselines.com podcast is here! A weekly look at the country club and facility management. Our weekly show will bring industry experts and club management
As a helicopter parent berates you, what would the correct strategy be going forward in the conversation.
Why the Back End, or fulfillment of any order, will only add to a club department’s revenue and member satisfaction
by Ed Shanaphy Time and time again I have been asked: “Ed, how do you get your courts so good.” My usual answer to a
Tennis has changed. From the lawns of Wimbledon in the early 1900s and prior to the “Open” Era, through to the advent of the “Open”
How membership, programming and incentives can make off-peak play more inviting.
Garnering your team professionals more private hours through group instruction.
How best to hire new head tennis professional for years to come
