by Dale Petrie For years clubs have longed to make events free to members. General managers, department heads, and even members serving as club governors
Tag: club management
A Tennis Academy Was A Girl’s Wish. Now She’s a CEO
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By Ed ShanaphyA second report in our series: Women in Tennis Amy Pazahanick always knew she wanted to start a tennis academy. She knew it
Liquidity, Availability, and Flexibility – Clubs’ Needs For Reopening and Restructuring
By Ed ShanaphyB.A. Duke University, M.A. The London School of EconomicsPresident BeyondTheBaselines.com – SBW Associates, Inc These are unprecedented times, but they will come to
Our First Podcast
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The BeyondTheBaselines.com podcast is here! A weekly look at the country club and facility management. Our weekly show will bring industry experts and club management
Creating Hindsight By Slowing Down Those Vocal Club Members
As a helicopter parent berates you, what would the correct strategy be going forward in the conversation.
It’s Not All About The Backhand, But The Back End
Why the Back End, or fulfillment of any order, will only add to a club department’s revenue and member satisfaction
Just Great Courts
by Ed Shanaphy Time and time again I have been asked: “Ed, how do you get your courts so good.” My usual answer to a
A Community Cup – Enriching The Community and Marketing To New Members
Tennis has changed. From the lawns of Wimbledon in the early 1900s and prior to the “Open” Era, through to the advent of the “Open”
Off Peak Hours: How To Make Them More Inviting and Attractive
How membership, programming and incentives can make off-peak play more inviting.
Fitness Classes & Tennis Clinics: Do They Help or Hurt Personal Training or Private Lessons?
Garnering your team professionals more private hours through group instruction.
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