by Ed Shanaphy For those of us in tennis or fitness who “own” our merchandise shop and do all the buying and selling within our own company, August is a perplexing month where we are always left asking: Should I have a sale before I close up shop? Every year, starting in May, I hear … More Should I Have an “End of Season” Tennis Shop Sale?
A Three Part Series From Beyond The Baselines – Part One By Christine Murphy I admit, I’m a tennis ‘Boomer’, introduced by my Dad to the sport at the tender age of 8. As a fireman and tennis pro, he created a wonderful family tennis lifestyle full of lessons, tournaments, and practice sessions that he … More Wellness & Tennis: Partnership Within The Lines
Members we are told are a family. We grow up with the membership and as we stay at a club longer and longer, we become part of that family as we watch the juniors grow into legacy memberships. That’s partly true, but it’s important to keep a fine line between service to the membership and … More Staff Communication Leads To Member Retention
by Ed Shanaphy, Director of Tennis Roger has just won his 20th Grand Slam singles title. Unreal. He’s perhaps the greatest singles player to ever walk on our planet. The accolades are sincere and worthy and it is a pleasure to watch his grace, athletism, and sportsmanship. He is a wonderful role model for younger … More Is Roger Federer Hurting Tennis At My Club?
The Future of American Club Tennis & Fitness is Fresh, Appropriate Programming How do you reinvent the wheel? How many ways can one create a tennis program that is fitting for a country club while instilling the true desire to play tennis and increase play in our community as a whole? We have seen programming … More Programming The Future Of Country Club Tennis & Fitness
The gym and tennis court can be a microcosm of life. Issues that we see in life are dealt with by making firm decisions. To be your personal best in the gym, one must be disciplined and make a clear decision to “stay the course” and improve. Same holds true on the tennis court. And … More Continuing Education For Your Fitness and Tennis Professional Staff
How FLSA employement legislation can cause financial pain for hiring country clubs and home owner associations … More Exempt versus Non-Exempt Tennis Professionals – The FLSA On The Courts
Tennis, once again, is a growing sport in the USA. With an All-American female final last month at the U.S. Open between Sloane Stephens and Madison Keys, American tennis is at an exciting, yet pivotal point. There are two distinct tracks taking place and it’s important to note each one and the statistical trends that … More The Data Beyond The Baselines
Discovering the ethos and environment of any club is imperative before moving on to any recruitment process … More A Club’s Profile Is Just The Start
W2 or 1099? This question rears its ugly head every time there is a change at the head of the tennis, and sometimes golf, programming. As the country club industry in the USA contracts and clubs look to minimize costs, more and more often Directors of Tennis and, indeed, assistant professionals, are independent contractors and … More Independent Contractor or Employee: What’s Best For My Club, Facility or HOA?