March 25, 2024–
Edwards, Colorado
Arrowhead, a gated, luxury and on-mountain resort community in the Vail Valley, Colorado, has appointed BeyondTheBaselines.com to direct its racquet sports program encompassing both tennis and pickleball.
“We are extremely excited and honored to have been named to manage such an austere and well-known community,” said Ed Shanaphy, President of BeyondTheBaselines.com, which is a division of SBW Associates, Inc. “We’ve had numerous conversations with the Arrowhead Association board leadership over several years, and at this juncture, it seemed to be the perfect time to form a partnership”, said Shanaphy.
Arrowhead boasts a robust racquets program, with daily offerings for tennis and pickleball throughout the summer months. With a team of four professionals and administrative and support staff which will all be hired and employed by SBW Associates, Inc., Beyond The Baselines aims to capitalize by offering fresh programming. This includes more live ball clinics to foster player engagement with competitive and social match play, along with instructional drills, designed to elevate the skill development and enjoyment of homeowners, their guests, and members of Arrowhead’s reciprocal entities.
“The team at Beyond The Baselines really understood our past history and growth and have a proven track record of racquets management within gated communities, their residents and other reciprocal memberships,” said Mark Schacht, Chair of the Arrowhead Racquet Sports Committee.
BeyondTheBaselines.com is a full-service management and recruitment search firm aimed at managing and advising private members clubs and facilities, their governing bodies, committees, and managers. Drawing on the world-wide experience of its team members in the racquets, golf, health and fitness, marketing, and advertising industries, BeyondTheBaselines.com is the nation’s leading management and consultancy firm with partner clubs under both full management and consultancy.
BeyondTheBaselines.com will assume all racquet sports programming duties at Arrowhead in May, 2024. For more information, please call Sophie Bentham-Wood, Director of Public Relations at SBW Associates on (508) 538-1288.
