November 12, 2026
Vero Beach, FL–

Beyond The Baselines has appointed Sabrina Beigel as Art Director, expanding its creative team as the firm grows its club management, executive search, and governance consulting services.

Beigel, who has collaborated with Beyond The Baselines for several years, will begin her permanent, full-time role in early 2027. She will oversee the company’s visual identity, website design, and branding across its corporate and social media platforms.

Her experience includes serving as Social Media Manager for both the Vero Beach Museum of Art and Riverside Theatre in Vero Beach, as well as Social Media Director for The Boulevard Tennis and Padel Club.

“Sabrina brings a valuable combination of creative talent, brand experience, and an understanding of tennis and racquet sports,” said Ed Shanaphy, President of SBW Associates, Inc., the company behind Beyond The Baselines. “She previously worked with SBW owner Sophie Bentham-Wood, so we have known and respected her work for some time. Her contributions to the BTB Heroes Tour have further demonstrated what she can bring to our growing business.”

Over the past year, Beigel has helped develop the visual identity of the BTB Heroes Tour, which brings competitive tennis events to communities while supporting local veterans and military families.

“I am really looking forward to continuing my work at BTB,” said Beigel. “My work with the BTB Heroes Tour over the past year has been especially rewarding. Marketing a national tour has been an amazing new experience, and I have enjoyed helping build its brand.”

Beigel will work with BTB’s partner clubs on marketing and design projects. She will also redesign BTB’s websites, including BeyondTheBaselines.com, and help guide the transition from The Institute of Club Directors to The Institute of Club Governors. The Institute’s website will offer practical guidance on club governance exclusively to members of private clubs.

These initiatives support SBW Associates’ long-term strategy to expand its work directly with private club boards, committees, and members, complementing the firm’s operational management and executive search services.

About Beyond The Baselines and SBW Associates, Inc.

Beyond The Baselines, a division of SBW Associates, Inc., provides private club management, racquets consulting, executive search, and governance advisory services. Drawing on hands-on experience managing clubs and recruiting their leaders, the firm helps clients strengthen operations, develop staff, grow participation, and improve the member experience. Its work spans seasonal and year-round clubs, with services tailored to club owners, boards, committees, and management teams.