April 13, 2026

Vero Beach, FL —

Building on the success of The Sippican Open and Vero’s Heroes in 2025 and 2026, BeyondTheBaselines.com has announced the launch of the BTB Heroes Tour—a multi-stop tennis series designed to deliver high-level competition, community engagement, and meaningful brand partnerships across the country.

The tour will expand into key markets including New Jersey, Orange County, California, and Atlanta, Georgia, complementing its established stops in Massachusetts and Florida. Each event is positioned to attract a strong mix of competitive juniors, collegiate-level players, and adult competitors, creating a dynamic and highly engaged participant base.

In conjunction with UTR Sports, every stop will feature fully verified UTR tournaments, with both junior level-based draws and adult open divisions in singles and doubles. Prize purses will range from $5,000 to $10,000 per event, helping to attract top-tier talent while maintaining accessibility for developing players.

Beyond competition, the BTB Heroes Tour is built on a purpose-driven model. Each stop partners with local veteran-focused charities, integrating philanthropy directly into the tournament experience and providing sponsors with a meaningful community impact story alongside brand exposure.

“We are excited to expand our tournament footprint through strategic partnerships with sponsors, private clubs, schools, municipalities, and facility operators,” said Ed Shanaphy, President of SBW Associates, Inc., the parent company of BeyondTheBaselines.com. “This tour is designed not only to grow the game, but to create real value for our partners—both in visibility and in community impact.”

To date, events in Marion, Massachusetts and Vero Beach, Florida have raised more than $25,000 for local charitable organizations, while consistently delivering strong player participation and local engagement. The January edition of Vero’s Heroes drew over 125 competitors, including players ranked inside the top 600 globally in both men’s and women’s draws.

With multiple stops across diverse and affluent markets, the BTB Heroes Tour offers sponsors integrated exposure across on-site branding, digital platforms, social media, event merchandising, and direct engagement with players, families, and club communities.

The next Vero’s Heroes event is scheduled for May 1–4 in Vero Beach, Florida, followed by Marion, Massachusetts in June and Chatham, New Jersey in September. A full national schedule will be released in May 2026.

About Beyond The Baselines

Beyond The Baselines is a full-service consultancy, management and executive search firm aimed at educating and advising private members clubs and boutique hotels, their governing bodies, committees, managers, and owners. Drawing on the world-wide experience of its team members in the racquets, golf, health and fitness, marketing and advertising industries, Beyond The Baselines is the nation’s leading management, project management and consultancy firm with partner clubs under both management and consultancy. The firm specializes in improving the member experience through implementing best business practices and cutting edge programming.

For more information, please email Sophie Bentham Wood at consultants@beyondthebaselines.com