The King of Ankle Biters

The King of Ankle Biters

Shaun Boyce is a gifted junior instructor. He and his wife, Geovanna, have taken his and tennis for hundreds of kids in the Atlanta area to new heights, year after year. From preschools to home owners associations, Shaun has taken his love and passion for instructing the younger players in our sport on the road across the metropolis that is Atlanta.

Shaun and his wife, Geovanna, are the team behind

Teaching juniors is a distinct talent. It’s never easy and it’s always a challenge. The challenge to keep the attention of juniors with, say 5 or 8 on a court, and leave them with having learned something not just about tennis and a racquet path, but also about life and sport, is one of the biggest we face as teachers. Whether you are a golf, ski, tennis, or swim instructor, or a grade school teacher, or just mom and dad, you know how hard it is to teach juniors. Shaun, with his lesson plans, his color-coordinated dots on the courts, and his idea that the longer you keep your juniors from playing competitively, the better the stroke and learning techniques, has made his mark in the Atlanta region.

Atlanta is a town of planned communities in a large part. Home Owner Associations dot the city from East to West and now are moving Northward as the city pushes the Northern boundary. HOA’s have tennis courts. “There’s a court literally on every corner,” says Shaun. Shaun and I discuss how amenities such as pickleball and tennis courts are affecting HOA dues and home resale prices.

Upside-Down Pricing

Shaun brings to the table a new look to pricing. With his programming, he charges more, against the trend of the industry, for the little ones. The younger the players, he says, the harder he and his staff have to work to keep their attention and create a learning environment. So, Shaun charges more for the 5 year old than the 15 year old. It’s a new way to look at junior clinics and pricing, and it’s a breath of fresh air to listen to how he describes the many changes, in addition to this pricing structure, that he has made as his program has grown.

Shaun is at the cutting edge of teaching juniors in one of the biggest tennis towns in America. Tune in and find out just what makes him tick and what keeps his kids from Tik-Tok while on the courts.

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