Beyond The Baselines | SBW Associates, Inc.
Effective Date: October 16, 2026
1. Introduction
Beyond The Baselines is operated by SBW Associates, Inc. (“Beyond The Baselines,” “SBW Associates,” “we,” “our,” or “us”).
We respect your privacy and are committed to protecting the personal information you share with us through our website, digital advertising, email communications, social media platforms, and professional consulting services.
This Privacy Policy explains how we collect, use, store, and protect personal information when you interact with Beyond The Baselines.
Our website is: https://beyondthebaselines.com
2. Information We Collect
We may collect personal information that you voluntarily provide when you:
- Complete a contact form or request information about our services.
- Submit an inquiry through LinkedIn Lead Gen Forms or other digital advertisements.
- Subscribe to our newsletters, publications, podcasts, or other communications.
- Register for webinars, professional events, or other programs.
- Contact us regarding consulting, executive recruitment, club management, project management, or related services.
This information may include your name, email address, telephone number, employer, job title, professional interests, and other information you choose to provide.
We may also collect certain technical information automatically, including IP addresses, browser types, website usage information, and interactions with our digital content.
3. How We Use Your Information
We use collected information for legitimate business purposes, including:
- Responding to inquiries and requests for information.
- Providing information about our consulting, management, executive search, and project management services.
- Communicating with prospective and existing clients.
- Distributing newsletters, articles, industry insights, webinar invitations, and company updates.
- Improving our website, marketing activities, and professional services.
- Measuring the effectiveness of advertising campaigns.
- Maintaining professional relationships within the private club, hospitality, sports, and recreation industries.
- Complying with applicable legal obligations.
We may contact individuals who have expressed an interest in our services through website inquiries, LinkedIn advertising, or other professional communications, consistent with applicable law and the choices they make.
4. LinkedIn Advertising and Lead Generation
Beyond The Baselines may use LinkedIn advertising and LinkedIn Lead Gen Forms to connect with prospective clients and industry professionals.
When you submit information through a LinkedIn Lead Gen Form, we may receive the personal and professional information you authorize LinkedIn to share with us.
We use this information to respond to your inquiry, provide relevant information about our services, and communicate with you regarding professional opportunities, consulting services, and industry insights.
We process this information in accordance with this Privacy Policy and applicable privacy laws.
Your use of LinkedIn is also governed by LinkedIn’s own privacy policies and terms.
5. Email Marketing and Newsletters
We may send newsletters, professional articles, industry updates, event invitations, and information about our services to individuals who have subscribed or whom we may otherwise lawfully contact.
We may use third-party email marketing platforms, including Constant Contact, to manage our communications.
Recipients of marketing emails may unsubscribe at any time by following the unsubscribe instructions included in those messages or by contacting us directly.
We honor applicable opt-out requirements.
6. Cookies, Analytics, and Advertising Technologies
Our website may use cookies and similar technologies to improve website functionality, understand visitor activity, and evaluate the effectiveness of our marketing.
We may use website analytics and advertising services, including Google Analytics, Google Ads, and LinkedIn advertising technologies.
These services may collect information about visits to our website and interactions with advertisements, subject to their respective privacy policies.
Where required by applicable law, we will provide visitors with appropriate choices regarding nonessential cookies and tracking technologies.
Visitors may also manage cookies through their browser settings.
7. Sharing of Personal Information
We do not sell personal information to third parties for monetary compensation.
We may share personal information with trusted service providers who assist us with website hosting, email communications, customer relationship management, analytics, advertising, and business operations.
These providers are permitted to process information only as appropriate for the services they provide and subject to applicable contractual and legal obligations.
We may also disclose information when required by law or when reasonably necessary to protect our legal rights.
Certain advertising and analytics activities may be considered sharing of personal information under applicable privacy laws. Where required, we will provide appropriate notices and opt-out rights.
8. Data Security and Retention
We take reasonable administrative, technical, and organizational measures to protect personal information against unauthorized access, misuse, alteration, or disclosure.
We retain personal information only for as long as reasonably necessary for the business purposes described in this Privacy Policy, including maintaining professional relationships, fulfilling service obligations, and meeting applicable legal requirements.
No method of electronic transmission or storage can be guaranteed completely secure.
9. Your Privacy Choices and Rights
Depending on your location and applicable law, you may have rights to request access to, correction of, or deletion of personal information we maintain about you.
You may also request that we stop sending marketing communications.
To submit a privacy-related request, please contact us using the information below.
We will respond in accordance with applicable law.
10. Third-Party Websites
Our website and communications may contain links to third-party websites, including LinkedIn, YouTube, podcast platforms, event registration services, and other professional resources.
We are not responsible for the privacy practices or content of independently operated third-party websites.
We encourage visitors to review the privacy policies of those websites.
11. Children’s Privacy
Our website and professional consulting services are not directed toward children under the age of 13.
We do not knowingly collect personal information from children under 13 through our website or professional lead generation activities.
If we become aware that such information has been collected without appropriate authorization, we will take reasonable steps to delete it.
12. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our business practices, technologies, or legal obligations.
Any updates will be posted on this page with a revised effective date.
13. Contact Information
If you have questions about this Privacy Policy or how your personal information is handled, please contact:
SBW Associates, Inc.
Doing business as Beyond The Baselines
Vero Beach, Florida, USA
Website: https://beyondthebaselines.com
Email: consultants@beyondthebaselines.com
Effective Date: October 16, 2026