Beyond The Baselines is a full-service consultancy aimed at educating and advising club governing bodies and committees in the business behind the tennis and fitness departments. Drawing on the world-wide experience of our team members in the tennis, marketing and advertising industries, we look at the business practices behind the front desk and look to improve both the member experience while advising the governing body, general manager and director in best business practices to create a “best-in-class” program.

Far too often we find that club managers, search and tennis committees and governing boards do not understand the true business behind any front desk. From employment practices and law through to marketing and communications, club governing bodies are not truly knowledgeable in the businesses of tennis and fitness.

We seek to consult, advise and educate club managers, governing bodies and search committees while working within the parameters of the club or facility involved.