About

From Consultancy To Facility Management

Beyond The Baselines is a full-service consultancy aimed at educating and advising club governing bodies, committees and home owner associations in relation to their tennis and fitness offerings. Drawing on the world-wide experience of our team members in the tennis, fitness, club management, marketing and advertising industries, we look to incorporate best-business practices and leading programming to create a “best-in-class” facility operation. From revenue studies through to software development to aid in club usage and billing processes, we look at best practices and business standards to bring club tennis and fitness facilities to the best they can be.

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Insights Through Research

Initially we work with board and committees to better understand the current programming and issues. Through our in-depth survey¬† The Club Profile, we look to gather data on membership usage, demographics, and revenue streams. Studying not only the financial and data-driven side of the club or facility, we investigate the integrity and the culture of the club is nurtured, maintained, and consistently shared with members and possible future members. This in-depth studying and combining of the two juxtaposed facets of any club or facility will help governing boards and committees to better understand the facility’s membership, its financial and social needs and requirements, and how better to meet member expectations.

Staffing and Retention

Members and staff make clubs and facilities special. If recruiting new staff is required, we are the national leaders in professional search for tennis and fitness professionals, with unparalleled contacts within both industries from the most elite clubs and associations down to the smallest, most intimate tennis and fitness clubs in the nation.

Complete Facility Management

If it is that your club is looking to outsource completely its tennis or fitness facility, we have several clients with whom we have managed the facility in full. From court maintenance, to billing and HR procedures, we have managed several tennis and fitness facilities and will look to implement programming that is a benchmark for the rest of the clubs in the region.

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