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Beyond The Baselines

Consultancy And Management For Private Members Clubs and Boutique Hotels

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Month: May 2020

Christen Zawatsky: I Love Working for a Female Director but I Don’t Like To Coach Ladies Teams
Podcasts Women Professionals

Christen Zawatsky: I Love Working for a Female Director but I Don’t Like To Coach Ladies Teams

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Director of Junior Tennis Christen Zawatsky discusses working in tennis as a female for a female director and why she doesn’t like to coach ladies club teams.

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League Play Doesn’t Always Add To Lifetime Member Value
Membership Programming

League Play Doesn’t Always Add To Lifetime Member Value

League players may often be users an abusers at your tennis facility. As users and abusers, they may lower your membership’s lifetime value.

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The Fatal Mistake Of Hiring The Tennis Pro A Member Recommends
Staffing

The Fatal Mistake Of Hiring The Tennis Pro A Member Recommends

Following a resignation of a Director of Tennis, many members will come with their choice as a replacement. Don’t be tempted to hire their tennis pro too quickly.

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National Town Hall: Reopening Means Restructuring
Podcasts

National Town Hall: Reopening Means Restructuring

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A National Town Hall discussing restructuring staff at country clubs as facilities reopen amid Covid-19

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A Tennis Academy Was A Girl’s Wish. Now She’s a CEO
Marketing Podcasts Women Professionals

A Tennis Academy Was A Girl’s Wish. Now She’s a CEO

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By Ed ShanaphyA second report in our series: Women in Tennis Amy Pazahanick always knew she wanted to start a tennis academy. She knew it

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Liquidity, Availability, and Flexibility – Clubs’ Needs For Reopening and Restructuring
Governance Membership Programming Staffing

Liquidity, Availability, and Flexibility – Clubs’ Needs For Reopening and Restructuring

By Ed ShanaphyB.A. Duke University, M.A. The London School of EconomicsPresident BeyondTheBaselines.com – SBW Associates, Inc These are unprecedented times, but they will come to

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